Celebrities with their products and brands in the advertisement to increase their sales and change the perception of the viewer’s regarding their brand, which positively impacts on th eir bu yin . The previous study indicates that good brand image can add the value to the effect of the advertisement, which means the better brand image, the higher perceived quality and overall evaluation consumers have on products . Effects of brand preference, product attributes, and marketing mix variables in technology product markets abstract we develop a demand model for technology products that captures the effect of changes in the portfolio. Cognitive effects of advertising on consumer buying process: a study of non-durable products research scholar navninderjit singh supervisor dr b b singla.
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